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February 12th, 2012 | 
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Bellevue and Seattle Real Estate Mortgage Rate Watch 11/22/2010
Article by Seattle Real Estate Reel
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A Review of Mortgage Marketing
Article by Caitlina Fuller
Every business benefits from marketing and the mortgage industry has long known this fact. Mortgage companies actively participate in marketing campaigns through the use of seminars, press releases, advertisements in the media, cold calling, various lead generation tactics and by word of mouth (WOM).
The internet is widely used in mortgage marketing, most notably through the use of a mortgage website. Mortgage companies can take many different approaches to marketing, ranging from advertising early mortgage approvals, short-term loan processing, low interest rates, or bad credit mortgages.
Mortgage marketing is probably most commonly done via telemarketing. Telemarketers are employed which call people from a random list. If the person contacted is interested in a mortgage, the lead is send on to the mortgage company itself. Using what is called a hot transfer method, a call can be transferred directly to a representative of the mortgage company.
Mortgage marketing services can take many forms. Many mortgage firms hold seminars for a select group of people who are most usually real estate agents and prospective home buyers. The mortgage companies will put on a series of presentations wherein they provide an incentive for people who purchase their mortgages on the spot or within a limited number of days. This method is quite effective but of course it can only be used periodically.
Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Banks maintain friendly relationships with mortgage brokers as they are their best source for marketing mortgages. The brokers take on the task of initiating and processing the loan before they turn it over to the bank. Most brokers are capable and trained to deal with all types of loans, including government mortgages. It is estimated that fifty percent of all mortgages are initiated through mortgage brokers.
Home buyers are turning to the internet more and more these days and using mortgage websites. There are many benefits to borrowers who choose use a mortgage website. The borrower gets a very quick response using the website compared to what they would get by contacting a bank directly. These websites give the customer multiple interest rate quotes from which they can review and compare rates, fees and the pros and cons of each offer.
??????> Flipping real estate
The term ‘flipping’ denotes the purchase of a revenue generating asset and reselling it immediately (flipping) for profit. The asset here may even be real estate or IFOs (Initial Public Offerings).
The only thing in the world whose value continues to rise (and sadly it cannot be manufactured) is that of land. One can never really have enough of it. Flipping real estate is an excellent means of quick income in areas with high land value. The profit from flipping real estateis either obtained from buying cheap and selling high, or buying a piece of property and fixing it up before selling it. The ‘fix and flip’ procedure is comparatively a long-term investment requiring careful planning. The buyer has to research the land value, market trends, repair costs and resell value.
The investor will probably buy a dilapidated house at a throw-away price (often much lower than the actual value). The ‘throw-away’ price arises from different conditions, and the investors look for them—major renovations, relocation or pending foreclosure of the owner etc). The buyer will then renovate and repair the house and sell it rather quickly closer to the market value of new houses, thereby making a substantial profit.
However, flipping is also considered a criminal offence sometimes. Flipping propertyillegally is considered a scheme where a person commits fraud to make profit—a property bought low is sold at a substantial profit by inflating its value artificially.
As formerly said, the property is sold off in a relatively short time period. Almost all the times the repairs and renovations are only cosmetic in nature. So the ultimate buyer may be duped in such cases.
But, in some scenarios the house, after renovation, is in better condition and lasts longer. Thus, it can be sold at much higher price later as land and property value generally go up and rarely down. There is another important advantage. An overlooked and unkempt area attracts anti-social elements thereby driving out persons living responsibly, which in turn attracts more of the former. This continues to degrade the locality. However, a mass renovation generates local jobs and increased sales for local vendors. The rejuvenated homes will usher new populations and boost the local economic growth. In addition the newly developed homes acquire higher asset values thereby bringing more property tax revenues. This is especially beneficial to the local governing bodies to do more renovating work.
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